ConnectMe
Facilitating attendee engagement and networking at large-scale events.
ConnectMe is a white-label event companion, supporting attendees across Informa's portfolio of international conferences and trade shows. The app serves as a flexible tool for navigating large events, helping people stay informed and make meaningful connections. When I joined the project, ConnectMe was already widely used but had evolved unevenly. Features had been added in isolation, leaving the experience fragmented and inconsistent. My challenge was to modernise the design, bring coherence to the interface, and ensure it could reliably adapt to different brands, languages, and content.
Facilitating attendee engagement and networking at large-scale events.
ConnectMe is a white-label event companion, supporting attendees across Informa's portfolio of international conferences and trade shows. The app serves as a flexible tool for navigating large events, helping people stay informed and make meaningful connections. When I joined the project, ConnectMe was already widely used but had evolved unevenly. Features had been added in isolation, leaving the experience fragmented and inconsistent. My challenge was to modernise the design, bring coherence to the interface, and ensure it could reliably adapt to different brands, languages, and content.
My Role
As UI Designer, I worked across both new features and legacy improvements. I shaped new tools so they felt like a natural part of the experience and refreshed older screens to align them with accessibility standards and our new design system. Because ConnectMe is a white-label application used internationally, every design had to flex across diverse branding and content patterns. This constraint shaped my process and reinforced the importance of testing against messy, real-world scenarios instead of relying on neat prototypes.
My Role
As UI Designer, I worked across both new features and legacy improvements. I shaped new tools so they felt like a natural part of the experience and refreshed older screens to align them with accessibility standards and our new design system. Because ConnectMe is a white-label application used internationally, every design had to flex across diverse branding and content patterns. This constraint shaped my process and reinforced the importance of testing against messy, real-world scenarios instead of relying on neat prototypes.
Accessing the Platform
Logging into an event needed to feel effortless, especially when attendees were rushing to join a session. We simplified login to use a one-time PIN instead of forcing people through account creation, which proved far quicker and less frustrating. A branded splash screen kept the process simple while reinforcing each event’s identity. That adjustment made the very first interaction smoother and reduced the number of people arriving late or flustered.
Accessing the Platform
Logging into an event needed to feel effortless, especially when attendees were rushing to join a session. We simplified login to use a one-time PIN instead of forcing people through account creation, which proved far quicker and less frustrating. A branded splash screen kept the process simple while reinforcing each event’s identity. That adjustment made the very first interaction smoother and reduced the number of people arriving late or flustered.
Navigating the Event
We designed the dashboard as the launchpad for each event, guiding attendees toward the actions that mattered most. Quick actions encouraged them to complete their profile, set availability, or join an upcoming session, while a grid of icons gave direct access to other tools. The old hamburger menu had buried these essentials, so we replaced it with a persistent personal hub and added a dedicated notifications space for both profile updates and event-wide announcements. The result was a more simple structure that helped attendees find what they needed and stay engaged from the start.
Navigating the Event
We designed the dashboard as the launchpad for each event, guiding attendees toward the actions that mattered most. Quick actions encouraged them to complete their profile, set availability, or join an upcoming session, while a grid of icons gave direct access to other tools. The old hamburger menu had buried these essentials, so we replaced it with a persistent personal hub and added a dedicated notifications space for both profile updates and event-wide announcements. The result was a more simple structure that helped attendees find what they needed and stay engaged from the start.
Navigating the Event
We designed the dashboard as the launchpad for each event, guiding attendees toward the actions that mattered most. Quick actions encouraged them to complete their profile, set availability, or join an upcoming session, while a grid of icons gave direct access to other tools. The old hamburger menu had buried these essentials, so we replaced it with a persistent personal hub and added a dedicated notifications space for both profile updates and event-wide announcements. The result was a more simple structure that helped attendees find what they needed and stay engaged from the start.
Setting Up Your Profile
High-quality on-site networking relies on attendees completing their profiles, but in early versions many skipped the step entirely. We introduced colour-coded prompts to highlight missing details and made availability easier to manage through a simple day-by-day calendar. Organisers could also add custom filters to capture event-specific information. By surfacing these steps more clearly, profiles became more complete and recommendations more relevant, proving that subtle prompts could unlock greater value later in the journey.
Setting Up Your Profile
High-quality on-site networking relies on attendees completing their profiles, but in early versions many skipped the step entirely. We introduced colour-coded prompts to highlight missing details and made availability easier to manage through a simple day-by-day calendar. Organisers could also add custom filters to capture event-specific information. By surfacing these steps more clearly, profiles became more complete and recommendations more relevant, proving that subtle prompts could unlock greater value later in the journey.
Setting Up Your Profile
High-quality on-site networking relies on attendees completing their profiles, but in early versions many skipped the step entirely. We introduced colour-coded prompts to highlight missing details and made availability easier to manage through a simple day-by-day calendar. Organisers could also add custom filters to capture event-specific information. By surfacing these steps more clearly, profiles became more complete and recommendations more relevant, proving that subtle prompts could unlock greater value later in the journey.
Connecting with Attendees
Networking needed to feel approachable rather than mechanical. We redesigned the attendee list so that AI-driven recommendations appeared at the top while still allowing people to browse and filter. Profiles highlighted shared interests, and a one-tap booking flow suggested times and locations for meetings. At first, attendees hesitated to trust our recommendations. By surfacing cues such as mutual interests, we made the logic transparent, which encouraged more people to use the feature confidently.
Connecting with Attendees
Networking needed to feel approachable rather than mechanical. We redesigned the attendee list so that AI-driven recommendations appeared at the top while still allowing people to browse and filter. Profiles highlighted shared interests, and a one-tap booking flow suggested times and locations for meetings. At first, attendees hesitated to trust our recommendations. By surfacing cues such as mutual interests, we made the logic transparent, which encouraged more people to use the feature confidently.
Connecting with Attendees
Networking needed to feel approachable rather than mechanical. We redesigned the attendee list so that AI-driven recommendations appeared at the top while still allowing people to browse and filter. Profiles highlighted shared interests, and a one-tap booking flow suggested times and locations for meetings. At first, attendees hesitated to trust our recommendations. By surfacing cues such as mutual interests, we made the logic transparent, which encouraged more people to use the feature confidently.
Exploring the Agenda
The agenda was reorganised into a clean, day-by-day structure that highlighted essential details like time, track, and location. Once attendees checked into a session, the interface switched to dark mode to reduce glare in dim auditoriums and to unlock live engagement features. This small contextual change, suggested in testing, showed how much attentiveness to real environments mattered in practice.
Exploring the Agenda
The agenda was reorganised into a clean, day-by-day structure that highlighted essential details like time, track, and location. Once attendees checked into a session, the interface switched to dark mode to reduce glare in dim auditoriums and to unlock live engagement features. This small contextual change, suggested in testing, showed how much attentiveness to real environments mattered in practice.
Exploring the Agenda
The agenda was reorganised into a clean, day-by-day structure that highlighted essential details like time, track, and location. Once attendees checked into a session, the interface switched to dark mode to reduce glare in dim auditoriums and to unlock live engagement features. This small contextual change, suggested in testing, showed how much attentiveness to real environments mattered in practice.
Participating in Polls
During live sessions, organisers could launch polls and attendees responded in real time. Results appeared instantly, giving speakers immediate feedback and creating a stronger sense of participation in the room. Our first version slowed people down with extra confirmation steps, but once we simplified the flow, participation increased significantly.
Participating in Polls
During live sessions, organisers could launch polls and attendees responded in real time. Results appeared instantly, giving speakers immediate feedback and creating a stronger sense of participation in the room. Our first version slowed people down with extra confirmation steps, but once we simplified the flow, participation increased significantly.
Participating in Polls
During live sessions, organisers could launch polls and attendees responded in real time. Results appeared instantly, giving speakers immediate feedback and creating a stronger sense of participation in the room. Our first version slowed people down with extra confirmation steps, but once we simplified the flow, participation increased significantly.
Asking Questions Live
Attendees could submit questions in-app, organisers curated the list, and peers upvoted their favourites. Speakers then responded to the most popular questions on stage. Our first attempt allowed unfiltered submissions, which quickly became overwhelming. Adding moderation gave organisers control without silencing the audience, and the result was a smoother, more balanced Q&A.
Asking Questions Live
Attendees could submit questions in-app, organisers curated the list, and peers upvoted their favourites. Speakers then responded to the most popular questions on stage. Our first attempt allowed unfiltered submissions, which quickly became overwhelming. Adding moderation gave organisers control without silencing the audience, and the result was a smoother, more balanced Q&A.
Asking Questions Live
Attendees could submit questions in-app, organisers curated the list, and peers upvoted their favourites. Speakers then responded to the most popular questions on stage. Our first attempt allowed unfiltered submissions, which quickly became overwhelming. Adding moderation gave organisers control without silencing the audience, and the result was a smoother, more balanced Q&A.
Capturing Leads
Exhibitors used ConnectMe to scan attendee QR codes and capture leads directly on the show floor. To improve data quality, we added an optional questionnaire that allowed teams to qualify contacts while keeping scanning fast. This struck the right balance between speed and consistency, ensuring exhibitors could focus on conversations while still capturing valuable information when it mattered.
Capturing Leads
Exhibitors used ConnectMe to scan attendee QR codes and capture leads directly on the show floor. To improve data quality, we added an optional questionnaire that allowed teams to qualify contacts while keeping scanning fast. This struck the right balance between speed and consistency, ensuring exhibitors could focus on conversations while still capturing valuable information when it mattered.
Capturing Leads
Exhibitors used ConnectMe to scan attendee QR codes and capture leads directly on the show floor. To improve data quality, we added an optional questionnaire that allowed teams to qualify contacts while keeping scanning fast. This struck the right balance between speed and consistency, ensuring exhibitors could focus on conversations while still capturing valuable information when it mattered.
