ConnectMe
ConnectMe
Facilitating engagement and networking at large-scale events.
ConnectMe is a white-label event companion used across large international conferences and trade shows. It helps attendees navigate agendas, connect with others, and engage with live sessions, while giving organisers and exhibitors tools to communicate and capture value throughout an event. Most people use ConnectMe briefly, under pressure, and often for the first time. The work focused on making those short interactions feel dependable, so users could orient themselves quickly and stay engaged long enough for the platform to deliver value.
Facilitating engagement and networking at large-scale events.
ConnectMe is a white-label event companion used across large international conferences and trade shows. It helps attendees navigate agendas, connect with others, and engage with live sessions, while giving organisers and exhibitors tools to communicate and capture value throughout an event. Most people use ConnectMe briefly, under pressure, and often for the first time. The work focused on making those short interactions feel dependable, so users could orient themselves quickly and stay engaged long enough for the platform to deliver value.
Context & constraints
ConnectMe is usually opened in unforgiving conditions. Attendees might be walking between halls, standing in queues, or joining sessions they are already late for. Attention is limited, patience is thinner, and mistakes have immediate consequences. As a white-label product used internationally, the interface also had to survive inconsistent branding, unpredictable content, and multiple languages. Designs could not rely on ideal data or carefully curated setups. These constraints pushed decisions toward clarity, predictability, and resilience, even when that meant choosing simpler or more conservative patterns.
Context & constraints
ConnectMe is usually opened in unforgiving conditions. Attendees might be walking between halls, standing in queues, or joining sessions they are already late for. Attention is limited, patience is thinner, and mistakes have immediate consequences. As a white-label product used internationally, the interface also had to survive inconsistent branding, unpredictable content, and multiple languages. Designs could not rely on ideal data or carefully curated setups. These constraints pushed decisions toward clarity, predictability, and resilience, even when that meant choosing simpler or more conservative patterns.
Accessing the platform
The first interaction often happens moments before a session begins. If login slows people down or asks too much, frustration sets in immediately and some users simply drop out. Full account creation was a constraint that added friction at exactly the wrong moment. Replacing it with a one-time PIN flow reduced cognitive load and got people into the event faster, while a minimal branded splash screen preserved a sense of identity without becoming a hurdle.
Accessing the platform
The first interaction often happens moments before a session begins. If login slows people down or asks too much, frustration sets in immediately and some users simply drop out. Full account creation was a constraint that added friction at exactly the wrong moment. Replacing it with a one-time PIN flow reduced cognitive load and got people into the event faster, while a minimal branded splash screen preserved a sense of identity without becoming a hurdle.
Reduced entry friction
Fewer steps supported faster access under time pressure.
Lower support risk
Authentication reduced login issues during peak usage.
Reduced entry friction
Fewer steps supported faster access under time pressure.
Lower support risk
Authentication reduced login issues during peak usage.
Navigating the event
Once inside, users need reassurance more than novelty. In busy environments, people are not exploring, they are trying to get somewhere. Previously, core actions were hidden behind a hamburger menu, which made the experience feel opaque. The dashboard was redesigned as a clear launchpad, surfacing upcoming sessions, personal actions, and event updates immediately. The constraint here was speed. Users needed answers without digging.
Navigating the event
Once inside, users need reassurance more than novelty. In busy environments, people are not exploring, they are trying to get somewhere. Previously, core actions were hidden behind a hamburger menu, which made the experience feel opaque. The dashboard was redesigned as a clear launchpad, surfacing upcoming sessions, personal actions, and event updates immediately. The constraint here was speed. Users needed answers without digging.
Clear value proposition
The app’s purpose is obvious within seconds.
Faster orientation
Important actions are visible without exploration.
Clear value proposition
The app’s purpose is obvious within seconds.
Faster orientation
Important actions are visible without exploration.
Engagement leverage
High-value features are easier to discover and reuse.
Contextual awareness
Personal and event-wide updates are surfaced clearly.
Engagement leverage
High-value features are easier to discover and reuse.
Contextual awareness
Personal and event-wide updates are surfaced clearly.
Setting up a profile
High-quality networking depends on profile data, but profile setup competes with everything else happening at an event. Many users skip it entirely if it feels like work. Blocking access until completion was not realistic. Instead, gentle prompts and visible progress cues highlighted what was missing without stopping people from moving forward. Availability was simplified, and organiser-defined fields allowed events to capture specific context without breaking the core structure.
Setting up a profile
High-quality networking depends on profile data, but profile setup competes with everything else happening at an event. Many users skip it entirely if it feels like work. Blocking access until completion was not realistic. Instead, gentle prompts and visible progress cues highlighted what was missing without stopping people from moving forward. Availability was simplified, and organiser-defined fields allowed events to capture specific context without breaking the core structure.
Improved data quality
Clear prompts encouraged more complete profiles.
Lower abandonment risk
Users could continue without being blocked.
Improved data quality
Clear prompts encouraged more complete profiles.
Lower abandonment risk
Users could continue without being blocked.
Better matchmaking
Richer data supported more relevant connections.
Event flexibility
Custom fields adapted to different event needs.
Better matchmaking
Richer data supported more relevant connections.
Event flexibility
Custom fields adapted to different event needs.
Connecting with attendees
AI-driven recommendations only work if people trust them. When suggestions feel opaque, users ignore them. A key constraint here was credibility. By surfacing shared interests and contextual cues directly in profiles, recommendations felt explainable rather than arbitrary. The meeting-booking flow stayed lightweight, reflecting the reality that many meetings happen spontaneously on-site.
Connecting with attendees
AI-driven recommendations only work if people trust them. When suggestions feel opaque, users ignore them. A key constraint here was credibility. By surfacing shared interests and contextual cues directly in profiles, recommendations felt explainable rather than arbitrary. The meeting-booking flow stayed lightweight, reflecting the reality that many meetings happen spontaneously on-site.
Increased trust
Recommendation logic is visible and understandable.
Higher adoption
Transparency reduced hesitation around AI features.
Increased trust
Recommendation logic is visible and understandable.
Higher adoption
Transparency reduced hesitation around AI features.
More relevant meetings
Shared context improved connection quality.
Approachable interaction
Booking supports real-world behaviour.
More relevant meetings
Shared context improved connection quality.
Approachable interaction
Booking supports real-world behaviour.
Exploring the agenda
Event agendas are dense and time-sensitive. People scan them quickly, often in noisy or crowded spaces, and rarely read every detail. Sessions were organised into a clear day-by-day structure that prioritised scanning over browsing. During live sessions, the interface adapted contextually, including a darker presentation mode, to support focus and readability in real environments.
Exploring the agenda
Event agendas are dense and time-sensitive. People scan them quickly, often in noisy or crowded spaces, and rarely read every detail. Sessions were organised into a clear day-by-day structure that prioritised scanning over browsing. During live sessions, the interface adapted contextually, including a darker presentation mode, to support focus and readability in real environments.
Reduced cognitive load
Clear hierarchy supports faster decisions.
Context-aware behaviour
The interface adapts to where and how it is used.
Reduced cognitive load
Clear hierarchy supports faster decisions.
Context-aware behaviour
The interface adapts to where and how it is used.
Participating in polls
Live interaction is fragile. If responding to a poll interrupts the session or feels slow, participation drops immediately. Early confirmation steps added unnecessary friction, so the flow was simplified to make participation feel like a quick gesture rather than a task. The constraint was momentum. Interaction needed to keep pace with the room.
Participating in polls
Live interaction is fragile. If responding to a poll interrupts the session or feels slow, participation drops immediately. Early confirmation steps added unnecessary friction, so the flow was simplified to make participation feel like a quick gesture rather than a task. The constraint was momentum. Interaction needed to keep pace with the room.
Lower interaction cost
Fewer steps encourage participation.
Stronger live engagement
Immediate feedback reinforces involvement.
Lower interaction cost
Fewer steps encourage participation.
Stronger live engagement
Immediate feedback reinforces involvement.
Asking questions live
Opening up live questions increases engagement, but without structure it can overwhelm organisers and speakers. Moderation and upvoting introduced shape without silencing the audience. This balanced openness with control, ensuring questions that surfaced felt representative of the room rather than a stream of individual asks.
Asking questions live
Opening up live questions increases engagement, but without structure it can overwhelm organisers and speakers. Moderation and upvoting introduced shape without silencing the audience. This balanced openness with control, ensuring questions that surfaced felt representative of the room rather than a stream of individual asks.
Balanced control
Moderation keeps discussion manageable.
Relevant discussion
Upvoting surfaces shared interests.
Balanced control
Moderation keeps discussion manageable.
Relevant discussion
Upvoting surfaces shared interests.
Speaker confidence
Curated questions improve live responses.
Audience agency
Participation remains visible and valued.
Speaker confidence
Curated questions improve live responses.
Audience agency
Participation remains visible and valued.
Capturing leads
For exhibitors, lead capture is where the platform’s value becomes tangible. On busy show floors, anything slow or awkward simply does not get used. QR scanning kept capture fast, while optional qualification questions improved data quality when teams had time. This allowed exhibitors to adapt depth to the moment rather than forcing a single workflow.
Capturing leads
For exhibitors, lead capture is where the platform’s value becomes tangible. On busy show floors, anything slow or awkward simply does not get used. QR scanning kept capture fast, while optional qualification questions improved data quality when teams had time. This allowed exhibitors to adapt depth to the moment rather than forcing a single workflow.
Faster capture
Scanning supports quick exchanges.
Improved lead quality
Optional questions enable better follow-up.
Faster capture
Scanning supports quick exchanges.
Improved lead quality
Optional questions enable better follow-up.
Contextual flexibility
Depth adapts to real-world conditions.
Commercial relevance
Better data supports exhibitor outcomes.
Contextual flexibility
Depth adapts to real-world conditions.
Commercial relevance
Better data supports exhibitor outcomes.
