Product Designer, Totem
2022 - Present
Designing interfaces for a white-label B2C platform used across Informa’s large-scale events, primarily using Figma. My role spans web and mobile, from wireframing to final UI handoff. Key responsibilities include:
Conducting user research at live events to identify pain points and enhance UX.
Engaging in workshops to define new features and leverage existing technology for faster implementation.
Articulating design decisions with prototypes and collaborating with engineers for accurate development.
Refreshing legacy screens to meet accessibility standards and increase sponsor value.
Leading the EDI Committee, driving initiatives such as Pride Month events to foster diversity and inclusion.
UI Designer, Xanda
2019 - 2022
Designed bespoke websites for a range of clients, applying a mobile-first approach to create responsive, user-friendly experiences using Sketch and InVision. My role included:
Presenting projects to clients and refining solutions to align with their requirements.
Conducting multi-browser testing to guarantee seamless, cross-platform user experiences.
Producing branding packages, digital assets, and marketing collateral to support client campaigns.
Mentoring junior designers during COVID, focusing on client communication and design best practices.
Participating in Agile SCRUM processes, contributing to stand-ups, sprint planning, and retrospectives.
Owner & Designer, Etsy Store
2016 - 2019
Founded and operated an online design business, creating made-to-order products using Adobe Illustrator and Photoshop. Key achievements include:
Partnering with a third-party print provider to minimise costs and improve turnaround times.
Maintaining a 99% customer satisfaction rate through prompt, personalised support.
Generating over 1,000 sales and attracting 100,000+ visitors within three years.
Team Leader, Bar Broadway
2018 - 2019
Supervised daily operations in a vibrant music and drag venue, ensuring high service standards in a fast-paced environment. Responsibilities included:
Serving drinks and maintaining cleanliness across the bar area.
Coordinating equipment setup and logistics for live performances.
Managing financial tasks, including till balancing and reporting.
Bachelor of Arts (Honours)
2015 - 2018
University of Brighton
BTEC Level 3 Extended Diploma
2013 - 2015