EMPRIS

EMPRIS

Transforming complex energy data into instant, usable insight.

EMPRIS is a web application developed by ElectraLink for energy professionals. It was created to replace dense spreadsheets and clunky processes with a clear, self-serve interface that makes electricity-market data easier to explore. The goal was to help analysts and non-technical users alike find trusted insights quickly, without needing to wade through raw files. The challenge was making something powerful enough for data scientists, but simple enough for wider teams. EMPRIS had to inspire confidence in experts while also lowering the barrier to entry for newcomers.

Transforming complex energy data into instant, usable insight.

EMPRIS is a web application developed by ElectraLink for energy professionals. It was created to replace dense spreadsheets and clunky processes with a clear, self-serve interface that makes electricity-market data easier to explore. The goal was to help analysts and non-technical users alike find trusted insights quickly, without needing to wade through raw files. The challenge was making something powerful enough for data scientists, but simple enough for wider teams. EMPRIS had to inspire confidence in experts while also lowering the barrier to entry for newcomers.

My Role

As the UI designer on this project at Xanda, I led interface design during a six-month sprint, working closely with ElectraLink’s data team. My focus was on creating layouts that could handle complex datasets without overwhelming users, establishing a visual hierarchy that made sense at scale, and ensuring the product felt approachable from the very first login. The tension throughout was between clarity and complexity. Analysts wanted full SQL control; newcomers wanted simple filters. I learned quickly that the solution wasn’t to pick one audience but to design for both.

My Role

As the UI designer on this project at Xanda, I led interface design during a six-month sprint, working closely with ElectraLink’s data team. My focus was on creating layouts that could handle complex datasets without overwhelming users, establishing a visual hierarchy that made sense at scale, and ensuring the product felt approachable from the very first login. The tension throughout was between clarity and complexity. Analysts wanted full SQL control; newcomers wanted simple filters. I learned quickly that the solution wasn’t to pick one audience but to design for both.

Access the Platform

When users logged in, they landed on a customisable dashboard. Key widgets could be pinned for quick reference, while the left-hand navigation kept orientation simple. A “Recent Queries” widget linked straight back to SQL, allowing analysts to resume work without retracing steps. Our first versions overloaded the dashboard with every dataset at once, which only created noise. By focusing on personalisation and shortcuts, the experience became both leaner and more useful.

Access the Platform

When users logged in, they landed on a customisable dashboard. Key widgets could be pinned for quick reference, while the left-hand navigation kept orientation simple. A “Recent Queries” widget linked straight back to SQL, allowing analysts to resume work without retracing steps. Our first versions overloaded the dashboard with every dataset at once, which only created noise. By focusing on personalisation and shortcuts, the experience became both leaner and more useful.

Browsing Datasets

Licensing data had to feel less like procurement and more like exploration. We introduced a Marketplace of dataset cards, each showing price, refresh cadence, and a plain-language summary. Filters for owner, geography, and date came directly from user testing, while a streamlined one-screen checkout helped prevent drop-offs. One misstep here was underestimating how much users wanted context in plain English. Early cards leaned heavily on technical labels, which proved confusing outside specialist teams. Adding short summaries made the Marketplace far more accessible.

Browsing Datasets

Licensing data had to feel less like procurement and more like exploration. We introduced a Marketplace of dataset cards, each showing price, refresh cadence, and a plain-language summary. Filters for owner, geography, and date came directly from user testing, while a streamlined one-screen checkout helped prevent drop-offs. One misstep here was underestimating how much users wanted context in plain English. Early cards leaned heavily on technical labels, which proved confusing outside specialist teams. Adding short summaries made the Marketplace far more accessible.

Building Queries

The SQL Builder was designed for flexibility without intimidation. A clean editor supported syntax highlighting and a library of saved queries for repeat work. Results appeared instantly in a filterable, exportable table, and a “Visualise” tab allowed quick charting without leaving the flow. At first, we blurred too many steps together, trying to keep everything on one screen. Testing showed this overwhelmed newer users. By separating query building, results, and visualisation into distinct stages, the tool became much easier to follow while still keeping power in the hands of experts.

Building Queries

The SQL Builder was designed for flexibility without intimidation. A clean editor supported syntax highlighting and a library of saved queries for repeat work. Results appeared instantly in a filterable, exportable table, and a “Visualise” tab allowed quick charting without leaving the flow. At first, we blurred too many steps together, trying to keep everything on one screen. Testing showed this overwhelmed newer users. By separating query building, results, and visualisation into distinct stages, the tool became much easier to follow while still keeping power in the hands of experts.

Impact & Reflection

The MVP launched to five partners in December 2020 before rolling out publicly the following spring. Today the platform hosts over 76 billion renewable-generation datapoints, giving teams instant access to trends that once took days to uncover. EMPRIS 2.0, released in 2022, built on the UI foundations with features like scheduled queries and embedded chart sharing. For me, the biggest lesson was the importance of surfacing raw data early. Experts don’t trust abstraction until they can inspect the source themselves. Balancing that transparency with usability was what made EMPRIS work for both analysts and newcomers.

Impact & Reflection

The MVP launched to five partners in December 2020 before rolling out publicly the following spring. Today the platform hosts over 76 billion renewable-generation datapoints, giving teams instant access to trends that once took days to uncover. EMPRIS 2.0, released in 2022, built on the UI foundations with features like scheduled queries and embedded chart sharing. For me, the biggest lesson was the importance of surfacing raw data early. Experts don’t trust abstraction until they can inspect the source themselves. Balancing that transparency with usability was what made EMPRIS work for both analysts and newcomers.

Looking ahead

Future iterations of EMPRIS could build on this foundation by introducing predictive analytics and collaborative features, helping teams move from exploring data to actively shaping strategy together. There is also room to make recommendations more transparent, so users understand not just the what but the why behind insights. These steps would keep EMPRIS moving toward its goal of being a platform trusted by both expert analysts and wider business teams alike.

Looking ahead

Future iterations of EMPRIS could build on this foundation by introducing predictive analytics and collaborative features, helping teams move from exploring data to actively shaping strategy together. There is also room to make recommendations more transparent, so users understand not just the what but the why behind insights. These steps would keep EMPRIS moving toward its goal of being a platform trusted by both expert analysts and wider business teams alike.