Glenn Spiro
Online showcase of jewellery designs
Overview
Context
Glenn Spiro makes bespoke jewellery, combining careful design with quality materials. Each piece is unique, with its own story and detail. The website acts as a digital space for people to appreciate this work and reach out to him. Our goal was to create an environment that feels thoughtful and deliberate.
Challenge
Their previous site had a number of ways to explore his collection, which sometimes made it hard to focus on a single piece or appreciate his work as a whole. Navigation and layout could take attention away from the jewellery itself. We wanted a design that keeps the focus clear, brings out the details, and lets the work speak for itself without distraction.
Research
We looked at how people interact with carefully made objects online and compared approaches used by other designers. We learned that simple layouts, careful pacing, and subtle storytelling help people notice detail and feel connected to the work. Small touches, like spacing and movement, can change how the pieces are experienced. These insights guided decisions at every stage of the redesign.
Establishing a calm, focused first impression
Visitors land on a single-piece spotlight set against a soft marble backdrop, with minimal branding and unobtrusive contact options. The intention is to draw attention immediately to the jewellery without competing visual elements. By situating the user in a quiet, deliberate environment, we encourage slower, more intentional exploration. This design choice reflects patterns we observed in competitor luxury sites and helps users form an immediate sense of the brand’s approach to craftsmanship.
Highlighting one piece at a time
Users move through a full-width carousel with generous spacing and concise captions. Each piece occupies its own space, allowing textures, materials, and unique features to be noticed without distraction. Our research showed that grids can divide focus, so the carousel promotes deliberate attention. During testing, users spent longer on individual pieces and retained more detail about each design, demonstrating the benefit of a focused, paced experience.
Exploring on mobile
Simplifying navigation for small screens
On mobile, the interface removes unnecessary elements and replaces buttons with swipe gestures. Jewellery remains visually central while text is minimal, guiding users naturally through the collection. Observations and competitor analysis suggested that users prefer this approach, and our testing confirmed it allowed them to reach content more efficiently and maintain focus on the pieces themselves, rather than navigating complex menus.
Introducing Glenn
Connecting users with the designer personally
Visitors see Glenn in his Bruton Street studio with a short quote and contextual stories about notable pieces like the Papillon ring gifted to the V&A. We kept the layout minimal so narrative and jewellery could coexist. Evidence from luxury competitors suggested that well-integrated storytelling enhances engagement and trust, and our users responded positively to the added context and connection.
Impact and reflections
Highlighting craftsmanship and thoughtful storytelling
The redesign creates a calm space where each piece of jewellery can be explored at its own pace. By simplifying the interface, we let Glenn’s work take the lead while adding light storytelling that provides context to the craft. Users now spend longer with individual pieces, and mobile navigation supports clearer exploration of detail. The project reinforced how restraint and pacing strengthen luxury experiences, while leaving room for future additions like motion, richer storytelling, and accessibility improvements.