Informa Webinars
Connecting audiences and producers through a seamless virtual stage.
Platform
Web (attendee + producer views)
Intro
Informa Webinars is a platform created to host live online talks and presentations. My work focused on simplifying entry into sessions, consolidating engagement tools, and improving the producer interface for multi-presenter events.
Outcome
The platform was adopted across the organisation for live online events. Attendees joined sessions more reliably and participated more consistently in polls and Q&A, while producers managed sessions with fewer errors and greater confidence during live broadcasts.
Joining sessions without friction
Challenge 1
Context
Attendees often received calendar invites or links and opened the platform for the first time at the start of a live session. A lengthy or confusing login flow could cause delays and frustration.
Approach
Familiar patterns from other webinar platforms reduced hesitation. Attendees immediately landed on the live stream, while interaction tools were accessible but unobtrusive.
Impact
Attendees oriented themselves within seconds, reducing drop-off and missed early participation. Sessions started on time more consistently, and early poll engagement increased noticeably.
Making engagement tools obvious and usable
Challenge 2
Context
Interactive features like polls, Q&A, and chat were scattered or buried, leading participants to ignore them. This reduced live engagement and made sessions feel flat.
Approach
Consolidated all interactive features into a single, predictable panel with clear icons, labels, and hover cues. Actions were visible at a glance without drawing attention away from the livestream.
Impact
Attendees engaged more reliably with polls and Q&A. Live events felt more dynamic, and participation increased without adding friction.
Helping producers manage tasks under pressure
Challenge 3
Context
Producers simultaneously manage slides, audience questions, polls, and timing. Hidden or cluttered controls slowed responses, increased mistakes, and raised stress during live sessions.
Approach
Built a modular organizer interface that separated viewing, moderation, and publishing actions. Clear visual cues indicated session state, available controls, and active tasks.
Impact
Producers completed tasks faster and with fewer errors. Multi-presenter sessions ran smoother, and confidence under pressure improved.
Keeping presenters on track
Challenge 4
Context
Presenters managing slides while speaking often lost track of timing, disrupting pacing and comprehension for attendees.
Approach
Introduced a thumbnail slide overview showing the current and next slides, giving presenters an at-a-glance roadmap.
Impact
Presenters maintained smoother pacing, content flowed predictably, and audience engagement remained consistent throughout sessions.
